A brutalist infusion of life to Sunday Roast catering

Infusing life
to Sunday Roast

A brutalist infusion of life to Sunday Roast catering

Prototype, web UI and motion effects: Matilda Orring Lunki. Made with Relume/Figma.

The task

Sunday Roast being a startup catering company meant the need was comprehensive, yet the ask quite modest: "Anything that would bring things forward would be greatly appreciated". Therefore, we defined a deliverables priority list in collaboration with the founder, James Orring.

The desired outcome

  • Brand platform and clear brand ID

  • Logotype and visuals

  • Website

  • Stationary (such as business card)

The details

The task

Sunday Roast being a startup catering company meant the need was comprehensive, yet the ask quite modest, "Anything that would bring things forward would be greatly appreciated". Therefore, we defined a deliverables priority list in collaboration with the founder, James Orring

The desired outcome

  • Brand platform and clear brand ID

  • Logotype and visuals

  • Website

  • Stationary (such as business card)

The details

Catering site sign

Variations of business card

The primary brand logotype

The primary brand logotype

Considering the craft that goes into cooking and curating menus, it was natural to make a hand-crafted logo. Inspired by the blue masking tape used in kitchens to label food containers, we created a logotype entirely made of a tape-like geometric elements. The technique is meant to be simple and rudimentary, with added italic elegance.

Suggested catering menu mood

The founder/chef being a fan of the artist Mondrian and his simple aesthetics, inspired to a "Mondrianesque" menu layout. The blue masking tape is a recurrent brand feature, here framing a suggested catering menu.

The solution

My contribution


Research, strategy, ideation, brand platform (value proposition, user persona, typography, brand colour WCAG compliance), copywriting, visual designs, web UI, animations, mockups, prototype.

A comprehensive brand platform and brand ID incorporating a handcrafted logotype and visuals in terms of an iconographic library. Added suggestions of business card designs, menu layouts and website user interface.

The solution

My contribution

A comprehensive brand platform and brand ID incorporating a handcrafted logotype and visuals in terms of an iconographic library. Added suggestions of business card designs, menu layouts and website user interface.



Research, strategy, ideation, brand platform (value proposition, user persona, typography, brand colour WCAG compliance), copywriting, visual designs, web UI, animations, mockups, prototype.


To the top

Next project

To the top

Next project

To the top

Next project

Create a free website with Framer, the website builder loved by startups, designers and agencies.