I'm Matilda.
I design for moat.
I'm Matilda.
I design for moat.
I'm Matilda.
I design for moat.
I bring commercial intelligence and systems thinking into product and experience design. I ensure ideas are anchored in reality and scale sustainably.
Product Designer, Strategist & Concept Developer skilled in brand strategy and branding. I operate at the intersection of user needs, business needs and market opportunities.
"Design is the rendering of intent"
- Jared Spool -
My offering
I do AI-supported digital design in UX/UI, product, brand, concept development and strategy. I specialise in vibe coding, design systems, prototypes, UX logic, UX writing and design for competitive advantage.
I do AI-supported digital design in UX/UI, product, brand, concept development and strategy. I specialise in vibe coding, design systems, prototypes, UX logic, UX writing and design for competitive advantage.
I do AI-supported digital design in UX/UI, product, brand, concept development and strategy. I specialise in vibe coding, design systems, prototypes, UX logic, UX writing and design for competitive advantage.
My background
A multifaceted career in business, sales, management, marketing and art gives me a unique creative advantage as a designer. I bring a holistic view on design, strategy and communication.
A multifaceted career in business, sales, management, marketing and art gives me a unique creative advantage as a designer. I bring a holistic view on design, strategy and communication.
A multifaceted career in business, sales, management, marketing and art gives me a unique creative advantage as a designer. I bring a holistic view on design, strategy and communication.
My vision
My vision is a sustainable and more inclusive future where I contribute with innovative, user-centered design solutions that people want to (or need to) use.
My vision is a sustainable and more inclusive future where I contribute with innovative, user-centered design solutions that people want to (or need to) use.
My self
I like design with fulfilled purpose, everything food (but cooking it), my Garmin, the sea and alpinism. I don't like buzzwords such as "moat".
I like design with fulfilled purpose, everything food (not cooking it), my Garmin, the sea and alpinism.
I like design with fulfilled purpose, everything food (but cooking it), my Garmin, the sea and alpinism. I don't like buzzwords such as "moat".
Selected clients
ShiftSpace
Markus Eriksson
SnowBlizz Design
Nudgd (internship)
Sunday Roast
Kroona
Creative Shift
Circulaire
Volvo Group
Year
2026 -
2025 -
2025 -
2024
2024
2024
2023
2023
2023
Stack
Figma, Framer, Adobe Photoshop, Express & Firefly, Lovable, Bolt, Rork, UX Pilot, Google Stitch, Google AI Studio, ProtoPie, ProCreate, Pixelmator Pro, Canva, Relume, Nano Banana, Leonardo, Ideogram, Dall-E, Stable Diffusion, Veo, Kling, CapCut, Gemini, ChatGPT, Perplexity, Claude Anthropic, Notion, Asana, Miro, Slack, Keynote...
Client
SnowBlizz Design
ShiftSpace
SnowBlizz Design
Nudgd
Sunday Roast
Kroona
Volvo Group
Circulaire
Creative Shift
Year
2026 -
2025 -
2025 -
2024
2024
2024
2023
2023
2023
"Matilda has an amazing helicopter view, able to see the bigger picture. She elevates perspectives and brings fresh insights to the table, presenting tangible arguments resonating with stakeholders. She's honest, providing well-reasoned points. Matilda demonstrates a natural ability to convince others. A key strength is strategic thinking that drives results."
-Daniel Frank Sanchez, Design Lead-
"Matilda has an amazing helicopter view, able to see the bigger picture. She elevates perspectives and brings fresh insights to the table, presenting tangible arguments resonating with stakeholders. She's honest, providing well-reasoned points. Matilda demonstrates a natural ability to convince others. A key strength is strategic thinking that drives results."
-Daniel Frank Sanchez, Design Lead-
Let's get to know each other.
Let's get to know
each other.
Stack
Google AI Studio, Lovable, Bolt, Rork
Figma and Make, Framer, ProtoPie
Google Stitch, UX Pilot, Relume
Gemini, ChatGPT, Perplexity, Claude
Canva, Procreate, Pixelmator Pro
Adobe Photoshop, Express & Firefly
Gen AI images (Nano Banana etc.)
Gen AI video (Veo, Kling, Runway)
Notion, Miro, Asana, Slack
Google Workspace